Elyra

Privacy Policy

GDPR compliant — effective 1 January 2025

1. Data Controller

Elyra SAS
Email : bonjour@elyra.fr
Website : elyra.fr

Elyra is committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679) and applicable data protection law.

2. Data Collected

Elyra collects the following data depending on the context:

Order

First name, last name, email address, delivery address, payment data (processed by Stripe — not stored by Elyra).

Customer account

Email, order history.

Newsletter & Quiz

Email, quiz answers (skin type, concerns) — collected with your explicit consent.

Browsing

Anonymous visitor, session and cart identifiers, pages visited, traffic source and shopping events. Names and emails are never stored in audience-measurement events.

3. Purposes of Processing

Contract performance

Order processing and tracking, delivery, customer support

Legal obligation

Invoicing, accounting, tax obligations

Legitimate interest

Fraud prevention, site security

Consent

Newsletter, marketing emails, personalised quiz

4. Retention Periods

  • Order data: 10 years (accounting obligation)
  • Customer account: duration of account activity + 3 years
  • Newsletter data: until unsubscription
  • Connection logs: 12 months
  • Audience measurement events: 13 months

5. Data Sharing

Elyra never sells your data. It may be shared with:

  • Stripesecure payment (PCI-DSS)
  • Brevotransactional and marketing emails
  • Vercel / Supabasesecure hosting (EU)
  • Carriers — delivery address only

All our sub-processors are GDPR-compliant and have adequate contractual safeguards in place.

6. Your Rights

Under GDPR, you have the following rights:

  • Access — obtain a copy of your data
  • Rectification — correct inaccurate data
  • Erasure — “right to be forgotten”
  • Portability — receive your data in a standard format
  • Objection — object to processing for marketing purposes
  • Restriction — restrict ongoing processing

To exercise these rights, contact bonjour@elyra.fr. Response guaranteed within 30 days. You may also file a complaint with the relevant supervisory authority (e.g. ICO in the UK, CNIL in France — cnil.fr).

7. Cookies

Elyra uses essential cookies by default (session, cart, authentication). Audience-measurement and advertising trackers are only activated with your prior consent.

sessionEssential · SessionKeeps you logged in
cartEssential · 7 daysSaves your cart
analyticsAudience measurement · 13 monthsFirst-party audience statistics, Google Analytics and Vercel Analytics

8. Security

Elyra applies technical and organisational measures to protect your data: TLS encryption in transit, encryption at rest, restricted data access, regular audits. As no method is infallible, we commit to notifying you within 72 hours in the event of a breach affecting your data.

9. Updates

This policy may be updated. Any material change will be notified by email to customers who have an account. The current version is always available on this page.